Digital Marketing Executive

Job Description

To plan and coordinate marketing programmes, to generate sales leads and create product awareness
To develop overall corporate marketing strategy.
To propose, design and manage company owned media, eg catalogues, website, newsletter etc.
To plan and execute digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
To plan and manage e-commerce sales activities
To conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
To measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
To do copywriting for marketing materials for diverse marketing distributions (brochures, press releases, website material etc)
To manage customer database
Requirement

Minimum a Diploma in Digital Marketing / E-Commerce
Minimum 1 year’s experience in Digital Marketing
Proficient in social medium platforms
Proficient in Adobe Photoshop & other design software
Good copywriting skills
Excellent communication
Dynamic & proactive